34%
Higher open rate
68%
Customer satisfaction increase
(T-AD)
Personalisation variable
24/7
Active platform
What is Personalised SMS?
A Message That Uses Your Name
Makes All the Difference
TurkeySMS's Personalised SMS service lets you address each recipient by name in a bulk send. Simply add the (T-AD) variable to your message text — the platform automatically replaces it with the saved name of each contact at send time.
Instead of a generic “Check out our campaign!”, your customer receives “Hi Alex, your exclusive offer has just launched!” — a small change that creates an entirely different impact and sets your brand apart from competitors.
Message Preview
TurkeySMS Sender
Hi Alex, your exclusive 20% discount is waiting. Use it now: turkeysms.com.tr/offer
14:22 ✓✓
In your message template:
Hi (T-AD), your exclusive…
Advantages
Why Personalised SMS?
Build a Personal Connection
A message that begins with your customer's name leaves a far stronger impression than a generic one — deepening the relationship from the first word.
Attention-Grabbing Communication
Personalised addressing keeps recipients reading longer. Campaign conversion rates improve noticeably when every message feels one-to-one.
Brand Loyalty
Customers who feel valued stay loyal. Repeat purchases and referral rates rise when people sense a genuine, personal touch from your brand.
Effective Marketing
Special offers, birthday messages, or event announcements — all personalised and precisely targeted to maximize relevance and response.
Effortless Setup
Select a contact group in the panel and place the (T-AD) variable in your message. The system automatically replaces it with each recipient's name.
Customer Satisfaction
Customers who feel appreciated raise fewer complaints, reducing your support load while boosting your NPS score.
How It Works
Personalised SMS — 4 Simple Steps
Greet Your Customers by Name
Create a free TurkeySMS account and start using Personalised SMS right away.