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Enterprise brand system

Brand standards
& corporate identity

An enterprise brand system designed to ensure consistent, coherent, and distinguishable communication at every touchpoint.

BTKLicensed operator
KVKKCompliant platform
B389Operator code
    Brand asset kit
    T
    TurkeySMS
    Brand identity file
    Primary logoSVG · PNG · WebP
    Colors#40b1f3 · #0d1117 · #fff
    TypographyInter · JetBrains Mono
    IconsSVG set — 48px grid
    Positioning statement
    "Operator-grade reliable communication infrastructure, compliant with Turkey's regulatory requirements — BTK-licensed and KVKK-aligned."

    TURKEYSMS is a BTK-licensed SMS infrastructure platform designed for businesses that carry a legal compliance obligation. Fully integrated with Turkey's telecom legislation and data protection requirements.

    Consistent identity builds institutional trust across every communication channel.

    01 — Brand creed

    Core convictions

    Five core convictions that define the principles TURKEYSMS was built on and the philosophy behind every decision.

    01
    Trust by default

    At every integration point, every API response, every customer interaction — trust is the starting point. Trust is not earned later; it is built into the infrastructure.

    02
    Infrastructure first

    We are not a "SMS service" — we are an infrastructure operator. Delivery infrastructure, capacity, reliability — engineering decisions that come before marketing.

    03
    Compliance from within

    BTK and KVKK compliance is not a layer added afterwards; it is a core design decision of the platform. Customers should never need to configure it themselves.

    04
    Clarity above all

    Marketing jargon, exaggeration, and vague claims erode brand value. Every word must be measurable and verifiable — or it does not get used.

    05
    Long-term platform vision

    Lasting platform value over quick wins. API design, documentation, pricing — built so that a developer trusts it for 5 years.

    02 — Foundation

    Brand foundation

    ◎
    Mission

    To deliver enterprise-grade bulk SMS infrastructure for businesses in Turkey and the region; combining speed, reliability, and legal compliance in a single platform.

    ◈
    Vision

    To operate transparent, reliable SMS infrastructure in Turkey and the region — used by developers, SMBs, and enterprise clients.

    ◆
    Position

    A BTK-licensed Turkish SMS infrastructure company holding operator code B389. An enterprise-grade platform fully compliant with local legislation.

    ◉
    Personality

    Technical authority, institutional trust, transparency. We are not a simple "SMS service" or an ordinary software company — we are an infrastructure operator.

    03 — Platform architecture

    Brand architecture

    TURKEYSMS is not a single product — it is a platform ecosystem of interconnected products.

    Platform umbrella
    TURKEYSMS PLATFORM

    Operator-grade, compliant enterprise messaging infrastructure for Turkey and the Middle East

    Core
    Bulk SMS

    Send high-volume campaigns and notifications. Maximum delivery via direct operator connectivity.

    Security
    OTP / 2FA

    Verification messages and one-time passwords. Built for fintech and software applications.

    API
    REST API

    Fully documented REST API. Includes a test environment and code examples.

    Integration
    Integrations

    Ready-made integration library for WooCommerce, Trendyol, ERP and CRM systems.

    Enterprise
    Enterprise solutions

    Dedicated infrastructure, volume pricing, account manager, and BTK reporting services.

    04 — Logo

    Logo usage

    Standard usage
    TurkeySMS logo
    Dark background — primary usage
    TurkeySMS logo
    Dark card background
    TurkeySMS logo
    Light background
    TurkeySMS logo
    White background
    Real-world usage
    TURKEYSMSB389[email protected]turkeysms.com.trT
    Business card
    TURKEYSMSCampaign message98%delivered1.2sduration
    Mobile app
    panel.turkeysms.com.trT98%12k1.1s0
    Admin dashboard
    Clear space

    A clear space equal to at least half the logo height must be maintained on all sides. This space must not be filled with any text, image or graphic element.

    Minimum size

    In digital use the logo height must not be less than 20px. In print materials, the minimum is 12mm.

    Brand name spelling

    In written text the brand name is spelled TURKEYSMS in full capitals. Do not use forms such as "Turkey SMS", "turkeysms" or "TurkeySms".

    Usage rules
    ✓Use the original SVG format or high-resolution PNG.
    ✕Do not place the logo on a colour-altered or low-contrast background.
    ✓For dark backgrounds, use the white version of the logo.
    ✕Do not tilt, stretch or distort the logo's proportions.
    ✓Always maintain the clear space around the logo.
    ✕Do not add a shadow, border or gradient to the logo.
    ✓For white or light backgrounds, use the colour version of the logo.
    ✕Do not use the logo in third-party materials without brand approval.
    05 — Colour system

    Colour palette

    Primary colour
    #40b1f3
    Brand blue
    Primary brand colour — all CTA elements, links and highlights
    AA — 3.2:1 on #0a0f1e
    #2d9fe0
    Brand blue dark
    On hover and in print materials
    AA — 4.1:1 on #0a0f1e
    rgba(64,177,243,0.12)
    Brand blue light
    Card backgrounds and subtle highlights
    Neutral palette
    #0a0f1e
    Dark navy
    Primary background colour — all page backgrounds
    #141b2d
    Card navy
    Card and panel backgrounds
    #1e2840
    Border navy
    Border and divider colours
    #ffffff
    White
    Primary text colour
    AAA — 21:1 on #0a0f1e
    rgba(255,255,255,0.55)
    Muted white
    Secondary text, labels and captions
    State colours
    #4ade80
    Success green
    Successful operation, active state
    AA — 9.7:1 on #0a0f1e
    rgba(250,204,21,0.9)
    Warning amber
    Warning notifications, legal notices
    rgba(250,100,100,0.85)
    Error red
    Error messages, critical alerts
    Accessibility (WCAG 2.1)The primary text colour (#fff) achieves a AAA contrast ratio on the dark background (21:1). Brand blue (#40b1f3) meets the AA standard on interactive elements.
    06 — Typography

    Type system

    Display / Hero
    TURKEYSMS infrastructure
    900
    H1 / Page heading
    Send bulk messages
    800
    H2 / Section heading
    API integration
    700
    Highlighted text
    Notification registered in the system.
    600
    Body copy
    Message via BTK-licensed infrastructure.
    400
    07 — Voice & tone

    Brand voice

    TURKEYSMS always speaks within the frame of technical authority and institutional clarity.

    ◎
    Trust through clarity

    Measurable technical facts instead of vague marketing jargon.

    "Operator code B389 assigned by BTK in 2016." ✓ | "The best SMS experience!" ✕
    ⬡
    Infrastructure authority

    Speak as an infrastructure operator, not merely a service provider.

    "Logged with a reference number." ✓ | "We'll fix it fast!" ✕
    ◈
    Precision over noise

    Do not dilute meaning with filler words. Every sentence carries concrete information.

    "Turkish 12-digit number" ✓ | "Please enter your correct phone number." ✕
    ◉
    Legal sensitivity

    Do not use legal statements you cannot substantiate.

    "Notification sent via KEP." ✓ | "Has legal consequences." ✕
    08 — Regulation & infrastructure

    Regulatory framework & infrastructure standards

    Compliance at TURKEYSMS is not a layer added later — it is a core platform design principle.

    BTK
    BTK-licensed operator
    • ›Certified by the Information and Communication Technologies Authority
    • ›Enterprise operator code B389 (Council decision 2016/DK-YED/211)
    • ›Sender name review and sender registration
    • ›Operator-level delivery infrastructure
    KVKK
    KVKK-compliant platform
    • ›Within the scope of Personal Data Protection Law No. 6698
    • ›Data processing records and explicit consent management
    • ›Data retention and deletion policies enforced
    • ›Registered in the KVKK registry as data controller
    ISO
    ISO 27001 information security
    • ›Aligned with ISO/IEC 27001:2022 international standard
    • ›Data encryption on transport layers and critical transactions
    • ›Centralised security monitoring and periodic audit reviews
    • ›Strict access controls and user account protection
    09 — Press & media

    Press & media kit

    Use this section for editorial use, media references, and access to brand assets.

    Logo pack
    ZIP

    SVG and PNG (transparent, white, colour) — for print and digital, all resolutions

    Colour system & tokens
    ZIP

    ASE (Adobe), Figma Token JSON, and CSS custom properties — ready for developers

    Brand guide (PDF)
    PDF

    Print-ready brand guide with full colour files, editorial and press usage rules

    10 — Corporate information

    Company identity

    Official trade name
    TURKEYSMS BİLİŞİM VE İLETİŞİM HİZMETLERİ TİCARET LİMİTED ŞİRKETİ
    Short brand name
    TURKEYSMS
    Regulatory authority
    Republic of Turkey Information and Communication Technologies Authority (BTK)
    Operator code
    B389 — Council decision 2016/DK-YED/211
    Primary colour
    #40b1f3 — Brand blue
    Corporate contact
    [email protected]
    Press contact
    [email protected]
    Platform category
    Enterprise SMS infrastructure / Cloud communication platform
    Explore the infrastructure

    Get started now with
    enterprise SMS infrastructure

    Meet your business messaging needs with operator-grade quality through BTK-licensed and KVKK-compliant infrastructure.

    BTK
    Information and Communication Technologies Authority
    İYS
    Message Management System
    KVKK
    Personal Data Protection
    ISO 27001
    Information Security Management
    USOM / SOME
    Cyber Incident Response System
    TurkeySMS

    TURKEYSMS BİLİŞİM VE İLETİŞİM HİZMETLERİ TİCARET LİMİTED ŞİRKETİ
    Licensed operator by the Information and Communication Technologies Authority of Turkey (BTK).

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    Help CenterContact UsDeveloperIntegration HubWordPress PluginSMS Opt-Out / RETAccount Types

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    Trust & Compliance CenterCompliance AcademyReport Content Abuse
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