LOCATION-BASED MARKETING AND SMS

Location-based marketing is an effective marketing strategy that combines the speed of SMS messages with quick access to customers, leading to greater success in SMS marketing. This approach allows businesses to promote their products and services and execute targeted advertising campaigns based on their customers' geographical location.

 

Location-based marketing is not a new concept, but it continues to prove its worth. According to Factual's location-based marketing reports, the majority of marketers believe that location-based advertising and marketing have led to nearly a 90% increase in sales, followed by an 86% growth in customer base, and an 84% increase in customer engagement.

 

Why should you use location-based marketing? Simply put: because most people own smartphones. SMS statistics show that around 6 billion people worldwide are already using smartphones, and the vast majority of these users receive and read at least some SMS messages. Digital technology has not only changed our lives but also impacted traditional marketing methods, making them more feasible. By avoiding marketing to the general public and using targeted marketing methods, you can create a much smaller but more loyal customer base at a lower cost.

 

We are sure that no one likes to waste money, especially in the field of marketing. Therefore, the most important goal for any organization is to use the allocated budget in the most effective ways, such as in marketing. For this reason, location-based marketing with proper planning is one marketing method we can definitely recommend for your brand.

 

Is location-based marketing effective?

 

Yes, it is highly effective. According to statistics, 9 out of 10 marketers confirm that they use location-based marketing in various ways. Many of these marketers utilize location-based ads to provide personalized experiences for customers and build an interactive following with their brands. Estimates suggest that marketers will spend around $38.7 billion on location-based marketing methods by 2022. And there's one reason behind this massive expenditure: it works! Indeed, 83% of marketers believe their campaigns are more effective with location-based marketing.

 

Combining location-based marketing with SMS messages:

 

Let's now focus on the aspect related to SMS messages. We have extensively discussed the advantages and ways of using SMS messages in previous articles. In short, we can say that the speed of SMS delivery and easy access to customers make it surpass all other communication and marketing channels.

 

Combining location-based marketing with SMS messages is the most logical and effective approach, especially for local brands targeting specific audiences in certain areas. Personalized SMS messages deliver tailored experiences to customers and make them more engaged with the brand. Additionally, every customer, whether loyal or not, needs to feel individually cared for and not just a part of a large customer base.

 

Based on this information, let's mention some benefits that accompany the use of location-based marketing via SMS messages:

 

Benefits:

 

1. Targeted Content: Customers receive content related to their interests or products they are interested in. Personalized SMS messages emphasize the value the customer gets and increase their connection to the brand.

 

2. Customer Interaction: Customers receive real-time alerts and can take immediate action or within a specific timeframe. You can easily achieve the desired customer interaction quickly.

 

3. Increased Sales: Campaigns executed with relevant and targeted content play a key role in boosting sales.

 

4. Ease of Getting Started: Thanks to the speed of SMS messages and easy accessibility, you can easily start your campaign anytime with very low costs.

 

5. Reach All Mobile Users: Location-based marketing via SMS messages is executed through internet applications. With location-based marketing through SMS, you can easily reach anyone with a mobile phone, whether they have an internet connection or not.