THE POWER OF SMS IS ENOUGH!

Approximately 3 billion people worldwide use smartphones, with most of them having memberships in at least one online application (such as Facebook, Twitter, Instagram, Snapchat, etc.).

 

In fact, the usage is so widespread and intense that Facebook alone has 2.74 billion users, which is nearly double the population of India. Other apps like WeChat, WhatsApp, Instagram, Messenger, and YouTube also boast over a billion users each.

 

But are these widely-used apps reliable enough?

 

While data breaches and account theft are major security concerns with social media platforms, what we want to discuss here is the possibility of these apps being temporarily or completely unavailable.

 

To illustrate, imagine you've just created promotional content for your product, service, or new discount campaign through social media tools. Even if you've meticulously planned the process, connectivity issues that may arise outside your control can shatter all your plans.

 

To avoid such a situation, you must have a backup plan!

 

Some entrepreneurs or newer-generation brands may consider SMS as an old-fashioned tool and prefer to carry out all their marketing strategies through social media apps and partially through email marketing. However, implementing an entire marketing plan through a single channel carries risks. Especially in e-commerce and other industries where brands want to be present, relying solely on social media can limit their reach.

 

At this stage, SMS plays a vital role as one of the most effective tools for brands to achieve their goals.

 

Creating an "SMS Plan B" against security and connectivity issues that may occur in online apps will enable you to share the current status of your campaigns, advertisements, or notifications with your target audience instantly.

 

As a result, there will always be internet-connected apps in every moment and aspect of our lives, yes. However, whether you are a corporation, small business, or an individual, relying solely on social media and internet-connected apps for your entire strategic plan can lead to unforeseen problems at unexpected times. That's precisely why we present SMS as the answer to the question "How can I quickly deliver all my messages to my target audience without any interruption or connectivity issues?"