The Message Management System, or IYS, is a system created to comply with Law No. 6563, which regulates electronic commerce and came into effect on January 4, 2020. The main purpose of IYS is to track messages sent by businesses to their target audience through phone numbers.

 

Through IYS, senders can register their phone numbers and the messages they intend to send in the system. This system allows the target audience to manage the receipt of messages and approve or reject them. In this way, IYS protects senders from potential complaints and prevents the target audience from receiving unwanted and potentially annoying messages.

 

By using the Message Management System (IYS), marketing and advertising communications can be controlled and specified according to the recipients' preferences. This contributes to improving the targeted audience's experience and enhancing transparency in the communication process.

The Service Provider in the IYS system is the individual or entity that delivers advertisements and promotions to the targeted audience, including promotional campaigns, articles, and similar materials. These advertisements can be commercial or non-commercial, directed at a specific audience for marketing or promotion of a particular service or product.

 

The Service Provider is responsible for creating and managing advertising and promotional campaigns and may send text messages and advertisements through SMS to the targeted customers using the IYS system. The Service Provider must comply with laws and regulations related to electronic marketing, protect users' privacy, and deliver legal and accurate content.

The recipient or message recipient in the IYS system refers to the individuals who receive commercial electronic messages sent by the sender via text messages. The recipients can be potential customers, current clients, or any individual or organization targeted as part of the advertising or marketing campaign.

 

The purpose of sending commercial electronic messages to the recipients is to promote services, products, promotional campaigns, or other commercial purposes. The recipient plays a vital role in the marketing and promotion process, and their privacy and right to choose to receive or not to receive commercial messages must be respected. Therefore, the IYS system is regulated to protect recipients from unwanted message harassment and provide an option for recipients to unsubscribe if they wish to do so.

Companies, organizations, associations, private schools, and others are responsible for obtaining permission to send messages through the IYS system. They must register their accounts in the IYS system and ensure compliance with laws and regulations related to electronic marketing and sending commercial messages. The IYS system is used to track messages sent by senders to their targeted audience via phone numbers for any commercial purpose, thereby protecting senders from potential complaints and preventing the targeted audience from feeling annoyed by blocking unwanted messages.

 

Certain public legal entities, media institutions, banks, hospitals, and stores have specific requirements when it comes to sending advertising and promotional messages. They must send their advertising messages in coordination with the IMS system according to local laws and regulations.

 

It is crucial for all senders and service providers to adhere to the privacy policy and comply with strict laws regarding electronic marketing and commercial messages. Senders must have prior consent from recipients to send commercial messages to them, and they should provide a means for recipients to unsubscribe at any time if they no longer wish to receive further messages.